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Report: Harley-Davidson sales rise with the temperatures

Customers look at the showroom inventory at Harley-Davidson of Frederick in Frederick Maryland in this October 23, 2012 file photo. Unless t
Customers look at the showroom inventory at Harley-Davidson of Frederick in Frederick Maryland in this October 23, 2012 file photo. Unless t

MILWAUKEE (WTAQ) - As the mercury rises, so do sales for Wisconsin's homemade motorcycle brand.

A new report from the Milwaukee investment firm of Robert W. Baird and Company shows that Harley-Davidson dealerships were slow when it was cold, and got more business after it started warming up.

Overall, Harley dealers expect their retail sales to grow by five percent this year -- up from a 4.4 percent increase in 2013.  

Baird surveyed 51 Harley dealers throughout the U.S., Canada, and overseas. They also found that dealers want to get their hands on more bikes to sell.  

83 percent said their inventories were either too low, or about right for this time of year. One dealer was quoted as saying they couldn't get enough of Harley's hottest sellers -- like the FLHTK and FLHXS.  

A lack of trade-ins has kept down the supplies of Harley's used bikes. 57 percent of the Harley dealers surveyed were selling their bikes below the recommended retail price.  

However, the Baird survey projects stronger sales in what may be a shorter selling season.

(Story courtesy of Wheeler News Service)

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