MILWAUKEE (WTAQ) - Wisconsin's general elections are more than six months away -- and a California firm is reportedly booking almost $2 million of TV ad time for the final nine weeks.
The Milwaukee Journal Sentinel said Target Enterprises, which normally buys ads for Republican candidates and groups, plans to book ad time for undisclosed clients starting September 1st.
An online story from columnist Dan Bice says the group plans to spend $800,000 in the Milwaukee TV market, $600,000 in the La Crosse market, and smaller amounts in the Green Bay and Wausau regions.
Bice said the money has not been paid, but Target has already chosen when and where the ads will go.
The report said the governor's race is the only one this fall with the prospect of attracting large out of state dollars -- and it's possible the client is the Republican Governors Association's political action committee. The RGA is not commenting.
It has already spent significant TV money to attack Governor Scott Walker's Democratic opponent Mary Burke last month.
(Story courtesy of Wheeler News Service)