30 Seconds to Mars frontman Jared Leto won the People's Choice Award at the Toronto International Film Festival on Monday for his documentary film, Artifact . The film tells the story of 30 Seconds to Mars’ legal battle with record label EMI, which slapped the group with a $30 million lawsuit when it tried to leave the label in 2007. The lawsuit was eventually dropped and the band wound up releasing its 2009 album , This Is War , through EMI.
"It started as a film about the making of an album, and it became a film about the most brutal and challenging conflict of our lives," Leto tells Rolling Stone . "I hope that artists and audiences watch this film and get a greater understanding of how things work [in the record industry], because understanding is the beginning of change. Inevitably, we're all moving towards what I hope is a more transparent system."
Leto added that the legal battle with EMI helped inspire the band during the writing process for This Is War . "It actually helped us make a better album," explains the singer. "We were very determined. We had to make an album that succeeded no matter what -– with or without a label. It's called This Is War for a reason. We were fighting for fairness.”
You may get your chance to see the film soon in a theater near you, as Leto says that the documentary has gotten “several offers from distributors.”
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