MILWAUKEE (WTAQ) - A mobile tavern that operates on the streets of Milwaukee is about to go dry.
A city committee has ordered the Pedal Tavern to stop letting riders drink their own booze on board.
For 3 years, Ryan Lloyd and Derek Collins have run four Pedal Taverns on the streets, renting them for parties or letting drinkers ride from bar to bar. The drinkers pedal the vehicle, while a sober driver steers it.
State law prohibits drinking in vehicles, but there are exceptions for limos and buses – and Lloyd and Collins just assumed their vehicles were exempt. But when they asked for a license to operate a 5th vehicle, the Common Council’s Public Safety Committee, the owners found out otherwise.
Assistant city attorney Adam Stephens called drinking on pedal taverns “wishful thinking” – and authorities have looked the other way.
Collins said he has attracted business from Chicago, where pedal taverns are not allowed to have booze on board. And Collins said his business would be hurt if Milwaukee enforced a similar crackdown.
He said the pedal bars have attracted 33,000 riders over the last 3 years, with tourist revenues of over $1 million.