Motorhead frontman Lemmy was on hand at the Consumer Electronics Show in Las Vegas on Tuesday for the U.S. launch of Motorheadphones.

More than 100 journalists from 4 continents attended the press conference, and now video of the event has surfaced.

Motörheadphönes has had unprecedented success throughout Europe prior to making their US debut. The new product features professional audio quality, tooled to reproduce rock music or any played music. Motörheadphönes give smooth warm bass, bombastic drums and clear mid-range plus distinct high-end because of the 40mm neodymium high power speakers that takes 6-10 times more power than a standard headphone. Watch the video here.