Get Ready for These 2013 Buzz Words

Posted by Amber Lee on

BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in 2013. Study up now, so you know what the hell people are talking about. 

 

  1. Advertainment -- "Advertising is no longer about interrupting what people are interested in, it's about being what people are interested in."

  2. Phablets -- A mixture of a smartphone and tablet.

  3. Growth hacker -- "A role that replaces traditional marketing roles in fast-growing businesses."

  4. Social learning -- "An individual's learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.

  5. Alphanista -- "Successful women in powerful positions having it all."

  6. Acqui-hire -- "A blend of acquired and hired."

  7. Return on involvement -- A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fund-raisers, partnering with schools and giving the local residents a gathering spot."

  8. Inventreprenuers -- "An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."

  9. Twinternship -- "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook."

  10. Wantrepreneur -- Someone who hasn’t "taken all the steps necessary to take the leap" into entrepreneurship.

  11. Minergy -- Someone who uses "minimal energy to get the task accomplished."

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