Bruce Dickinson delivered the keynote speech a couple of days ago at the IBM Smarter Business event. Watch the video below to hear some of the segments. Bruce also shared this cool musical secret with us: Sinatra inspired "Run to the Hills." Bruce caught a TV show "about why the song 'My Way' was the most popular recorded song in history... The musicologist came along and said, 'It's all in the rising sixth,'" referring to the sixth interval within a scale. That's the reason "Run to the Hills" turned out the way it did.